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See the complete collectionItalian fashion jewels: historyBrosway is a company leader in the market of Italian fashion jewels. All the Brosway jewels are fashion creations which show quality, innovation and design. Bros Manifatture was created towards the end of the 1970s and started off as a craft manufacturing company of high-end watch wristbands. Soon the company began making headlines for its impeccable quality and attention to details. Its commitment and devotion were soon rewarded: the company became a reference point among connoisseurs around the world. From the 1980s on Bros has been recognized as a leading Italian player, synonymous with Italian quality and style. With the new millennium Bros Manifatture reconceptualizes itself, evolving into a multi product enterprise. In 2002 the company launches Brosway Jewels, a trendy anthology of Italian fashion jewels. Stainless steel, gold and diamond jewels raising the bar in terms of quality, design and innovation. Strategic advertisement investments placed these Italian fashion jewels under the lime light, collecting a long string of media features (national tv, press, radio and billboards). Italian fashion jewels: Bros' strategyAs part of its total communication strategy, Brosway introduces its first international spokesmodel: the Spanish actress Penelope Cruz. Through the years Brosway’s production of Italian fashion jewels grows exponentially, becoming the company’s core business. Today, Brosway is known and appreciated globally and continues to set the trends. The production of Italian fashion jewels still takes place in the original manufacturing plant, located in the Italian region of Marche, keeping in mind its artisan roots. Adored by the hippest celebrities, Brosway caters to those who enjoy sporting an elegant, yet informal piece of Italian fashion jewels. Brosway Watches, the company’s latest line inaugurated in October 2007, featured as many as forty one timepieces. This sporty, dynamic and energetic collection was chosen to be the official sponsor of the Italian national rugby team, obtaining a mind blowing success. Over the years, through product range expansion, and the creation of multiple brands, the company has become a real multi product producer through Dhiva brand for jewelry cases, Officina Italiana brand for watch cases and high end straps; Brosway Jewels brand for steel fashion jewels with gold and precious stones and Brosway watches brand for fashion watches. Moreover, the company was selected for the Italian distribution of the brand Energizer, watch batteries. Bros Manifatture's universe shares one philosophy and a strong personality, boasting originality, innovation and quality. All Bros’ Italian fashion jewels conjugate fashion trends with an essential, yet exclusive and fascinating style. Bros is a way of being, a dynamic, innovative essence that is worlds away from conventionalism. Proposing new collections is not simply an answer to a market need. It is a way to express a burgeoning company's creative genius.Italian fashion jewels: qualityThanks to its impeccable quality and its capillary domestic and international distribution network, Bros is today a staple in the top tier wristband market. Bros Manifatture resonates worldwide with quality, design and innovation. Brosway Italian fashion jewels – pendants, necklaces, rings and earrings – utilize steel as a base material. This particular component choice allowed the development of a more sophisticated and revolutionary jewel concept, one whose preciousness doesn’t depend on the materials employed, but rather on the added value given to such materials and to the shapes. All Brosway Italian fashion jewels feature detailing made of gold, diamonds, natural stones, as well as more cutting edge components such as pvd, aluminum and rubber.Italian fashion jewels: productionKeeping all aspects of design and production under the company's roof was possibly the single daring and costly decision that drove the company to international success. A decision that implied a significant financial investment for the construction and patenting of all the complex custom designed machinery essential to the company’s production. Brosway boasts a wide range of products both for men and women and its collections are refreshed every three months. |
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