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About us

Our Origins
A Dream, A Beginning

Brosway Italia was born from a dream in the heart of Italy’s Marche region. As a young boy, Lanfranco Beleggia worked alongside his family with humble beginnings—but he always dreamed bigger. His journey, fueled by passion and perseverance, led to the founding of Bros Manifatture: a company built on emotion, creativity, and bold ambition. From selling leather watch straps to leading a global jewelry brand, Lanfranco’s story is one of courage and vision.

An empire was born from the dream of a young boy.

In the heart of Italy’s Marche region, where endless rolling hills embrace the horizon, a young Lanfranco Beleggia spent his days helping his father tend the fields and working at the family’s modest gas station after leaving school at just 14 years old.

Surrounded by tradition but driven by a restless spirit, he soon realized that his path would be different. While others found comfort in the familiar, Beleggia felt a powerful idea ignite within him: to create, to evolve, to leave a mark.

That moment lit the spark that would change everything. Dressed in a suit and tie, Lanfranco ventured into the world of sales, selling leather watch straps — stepping not just into a new career, but into his destiny.

He learned. He persevered. He refined every detail. He recognized that even what works well can always be made better. And so, Bros Manifatture was born — not just a company, but the seed of an empire.

At just 19, he left everything behind to seek his future in Germany. Armed with nothing more than courage and hope, he threw himself into hard, grueling work — yet deep inside, the flame of a bigger dream continued to burn. When he returned home, he humbly started washing cars at the family gas station. Until one day, an insurance agent, seeing something special in him, whispered:

A Family Story
Rooted in Legacy

“Bros” stands for “brothers”—a name rooted in family values and a spirit of unity. Over the years, Lanfranco’s children joined the company, turning a personal dream into a shared legacy. Together, they brought Brosway Italia to life: a brand shaped by family, strengthened by innovation, and inspired by transformation. Today, our jewelry continues to reflect the soul of Italian tradition—with a modern edge.

By 1979, Lanfranco was already a father of two — a role that deeply shaped his values and gave rise to a greater vision: to build something lasting, rooted in family, unity, and purpose.

It was from this vision that Bros Manifatture took its name — Bros as in “brothers,” a tribute to the bond he imagined not only within his family, but among all those who would share in the journey.

Years later, as his children — Valerio, Maurizio, and Beatrice — joined the company, that original dream found new life. They didn’t just inherit a name — they became the living expression of everything their father had built. It was no longer just Bros. It was a legacy reborn, ready to write its next chapter.

 And so Brosway Italia was born — the Way of the Brothers — the beautiful culmination of a life’s work, forged by family, strengthened by unity, and inspired by transformation.

Brosway Italia became a living journey: from one young man’s dream to a destiny shared by generations.

At the dawn of the 2000s, Lanfranco Beleggia sensed a new opportunity. Traditional jewelry stores were no longer capturing the hearts of the younger generation. Curious and bold as ever, he didn’t just ask what people wanted — he asked what they were missing.

In 2002, Brosway Italia launched with a mission to transform jewelry from a distant luxury into an accessible, emotional expression of everyday life. With vibrant designs, innovation, and a commitment to storytelling, Brosway Italia revolutionized the market.

Beleggia’s visionary spirit brought the brand to the global stage. In 2006, the bold decision to choose Penélope Cruz as the face of Brosway sealed its identity as a trendsetter, not a follower.

Our Jewelry
Designed for Life

Since 2002, Brosway has redefined fashion jewelry—transforming it from distant luxury into something personal and accessible. With vibrant, trend-conscious designs, we celebrate individuality and self-expression through every collection. Brosway is Italy’s #1 fashion jewelry brand, worn by those who want to feel confident, stylish, and true to themselves. Every piece tells a story. What’s yours?

Brosway Italia today stands proudly as Italy’s #1 fashion jewelry brand, a symbol of passion, innovation, and human connection. At the heart of it all remains the same driving force:
The dream of a boy, fueled by family, elevated by courage, and guided by the values of integrity, service, and evolution.
In a world where fashions fade and markets shift, one truth remains:

True to that belief, over the following 15 years, Lanfranco Beleggia continued to expand the Bros Manifatture family, guided by the same intuition and emotional depth that sparked his very first idea. Each brand was born or acquired not as a business strategy, but as a response to life itself — to the diversity of people’s needs, dreams, and identities.

  • Brosway Italia offered bold, trend-driven fashion jewelry accessible to all.
  • In 2015, Pianegonda joined the group — a luxury collection that redefined Italian craftsmanship with sculptural, avant-garde artistry.
  • In 2011, Bros Manifatture acquired Rosato, known for its refined, feminine jewelry.
  • S’Agapõ celebrated the joy of youth with playful, energetic designs.

Each addition strengthened the group’s mission: to listen, interpret, and serve the evolving desires of individuals worldwide. The collections, unique yet united, reflect the emotional and dynamic nature of modern life.

This is not just a portfolio — it is a living ecosystem of values, ideas, and relationships, always growing and always inspired by the dream of that young boy from the Marche hills.

Our Vision
Beauty with Purpose

We create elegant, Italian-designed jewelry that inspires and empowers. Every piece is a celebration of beauty, crafted with passion and meant to be lived in. Guided by integrity, driven by creativity, and committed to exceptional service, Brosway is jewelry for life—crafted for you.

Brand Vision:
To be the world’s leading fashion jewelry brand designed in Italy—celebrating beauty, elegance, and the joy of self-expression through essential, timeless pieces inspired by color, and created for you.

Brand Mission:
To create inspirational, Italian-designed jewelry that celebrates individuality and every life journey. Guided by perseverance, driven by innovation, transformed through passion, and devoted to exceptional service, we craft each piece to reflect the beauty of evolving stories and enduring style.

Brand Statement:
Rooted in Italian design and born from a passion for beauty and innovation, Brosway Italia crafts elegant fashion jewelry that celebrates you, in every moment and every way.
Every piece tells a story—designed to inspire, connect, and empower.
As a family-owned business, we create exquisite yet accessible pieces that represent individuality, connection, and the joy of self-expression.